An independent product factory

Useful ideas.
Built for
the real world.

We turn overlooked problems into tools, guides, and focused products. Then we put them out in the world and learn what earns the next step.

Explore the work Bring an idea

IN THE FACTORY

WPGuard

Bringing WordPress
into your AI workflow.

Developer tools / AI

Research. Build. Release. Learn.

An affiliate and revenue factory, with something useful at the center.

01 / SELECTED WORK

Different problems.
The same curiosity.

A few things taking shape in the factory. Each starts with a specific job to do.

CamperRoster

Registration and day-to-day operations for camps.

Camp operations / Registration

Aisle & Bloom

A private space for wedding plans, people, and details.

Wedding planning / Collaboration

Reefroamer

A field guide to Puerto Rico’s reefs and shores.

Travel / Ocean discovery

HoldZero AI

Help with the customer-service calls you authorize.

Everyday tools / Voice AI

02 / OUR APPROACH

Build with purpose.
Follow the evidence.

Curiosity gets an idea started. A useful product and an honest read of the results decide where it goes.

01 Find a useful problem A question worth answering. A frustrating task. A gap between what exists and what someone actually needs.

02 Make something useful A tool, comparison, guide, or focused product that does a clear job before it asks for anything in return.

03 Learn from the response Keep traffic, inquiries, verified customers, and confirmed outcomes separate. Activity is only part of the story.

04 Earn the next step Improve what shows promise. Rework what misses. Stop when the evidence no longer supports the effort.

03 / THE OPEN FACTORY

The work, in the open.

A curated collection of live projects, each on its own domain. Explore the work and its available tracking.

THE CURRENT CATALOGLoading

Optional tracking is loading. All 22 project links are available.

Public projects22

Tracked candidates—

Tracked verified inquiries—

Tracked qualified inquiries—

Tracked confirmed outcomes—

Waiting for the current evidence.

Capture quality will load here.

Waiting for the next check.

How to read these numbers

Candidates are deduplicated identities after test, spam, and unrelated solicitation filtering. They are still unverified. Verified inquiries require recorded customer evidence; qualified inquiries require an additional qualification record. These stages overlap and should not be added together.

Confirmed outcomes have a provider receipt and confirmation timestamp. They do not by themselves establish collected revenue. Recorded visits count tracking hits, including repeat visits; they are not unique people or verified sessions. Form captures include test and unwanted submissions.

The project count includes the complete curated collection. Inquiry and capture totals cover only the displayed projects with a complete inquiry readout; coverage is shown above the figures. Projects without tracking, including CamperRoster and Aisle & Bloom, display an em dash rather than zero.

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22 public projects · optional tracking is loading